Given the importance of Chinese character trademarks for the Chinese market, brand owners are naturally concerned about the ways to translate the original Latin trademark into Chinese. In brief, there … [Read more...] about How to translate your trademark into Chinese?
Can patent terms be extended in China?
China has introduced both PTE (Patent term extension) and PTA (Patent term adjustment), so it is possible to extend the terms of a granted Chinese patent. PTE (Patent term extension) is … [Read more...] about Can patent terms be extended in China?
Why working with Gen Z can lead to more authentic ESG strategies
Organisations should be listening to young people when forming environmental, social and governance (ESG) policies to ensure that their strategies are future-fit and free from greenwashing. With … [Read more...] about Why working with Gen Z can lead to more authentic ESG strategies
Middle East–based patent filers – the Unified Patent Court will open doors early 2023, are you prepared?
We recently communicated to you news of the Unitary Patent system and how this may affect your European Patent portfolio. It has now been confirmed that the start of operations of the Unified … [Read more...] about Middle East–based patent filers – the Unified Patent Court will open doors early 2023, are you prepared?
Feeling a part of the team
When Gowling WLG was revealed as the first Official Sponsor of Team England ahead of the Birmingham 2022 Commonwealth Games it was an exciting moment for everyone across our firm. Usually, when a … [Read more...] about Feeling a part of the team
Good News / BAD News – September 2022
Welcome to the third edition of the “Good News / BAD News” blog! Our BAD Team (that is, our Brands, Advertising and Designs Team) serves as trusted advisers to some of the most valuable brands in … [Read more...] about Good News / BAD News – September 2022