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The UKIPO’s AI-powered trade mark tool enters beta testing

Published on October 29, 2020 by Matt Hervey

The UKIPO’s AI-powered trade mark tool enters beta testing

Back in May 2020, we blogged that the UKIPO was testing an artificial intelligence driven tool to help the public apply for trade marks. The UKIPO has now announced a public beta test.

The UKIPO says the tool will allow users (1) to check if anyone already has a trade mark too similar to the one they want, (2) to check the proposed trade mark against basic trade mark rules and (3) to check estimated application costs.

The UKIPO’s blog post explains that use of the tool has been significantly simplified since April through reducing the steps involved and removing jargon. The UKIPO also says the tool does not give a definitive answer and “the advice provided by the tool is no substitute for professional advice from a trade mark attorney”.

The tool can be found here. Based on a quick test, the tool appears to set out general legal considerations and specific search results for the user to review and does not attempt to suggest or determine whether the considerations or search results present a problem for the proposed trade mark.

About the author(s)

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Matt Hervey
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Matt Hervey is Head of Artificial Intelligence (UK) at Gowling WLG (UK) and advises on Artificial Intelligence (AI) and IP across all sectors, including automotive, life sciences, finance and retail. Find out more about Matt Hervey on the Gowling WLG website. He is co-editor of The Law of Artificial Intelligence (Sweet & Maxwell).

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Matt Hervey

Matt Hervey is Head of Artificial Intelligence (UK) at Gowling WLG (UK) and advises on Artificial Intelligence (AI) and IP across all sectors, including automotive, life sciences, finance and retail. Find out more about Matt Hervey on the Gowling WLG website. He is co-editor of The Law of Artificial Intelligence (Sweet & Maxwell).

Filed Under: AI Tagged With: Artificial Intelligence (AI), Intellectual Property, Trademarks, ukipo

Views expressed in this blog do not necessarily reflect those of Gowling WLG.

NOT LEGAL ADVICE. Information made available on this website in any form is for information purposes only. It is not, and should not be taken as, legal advice. You should not rely on, or take or fail to take any action based upon this information. Never disregard professional legal advice or delay in seeking legal advice because of something you have read on this website. Gowling WLG professionals will be pleased to discuss resolutions to specific legal concerns you may have.

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LoupedIn is the Official Gowling WLG Blog. Gowling WLG is an international law firm comprising the members of Gowling WLG International Limited, an English Company Limited by Guarantee, and their respective affiliates. Each member and affiliate is an autonomous and independent entity. Gowling WLG International Limited promotes, facilitates and co-ordinates the activities of its members but does not itself provide services to clients. Our structure is explained in more detail on our Legal Information page.

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